Thursday, 22 September 2016

Narrative and Audience Theories

On the 22nd of September, we learnt a number of six theories regarding to why we watch films or TV Shows. Here are the list of the six theories:

The hypodermic syringe theory is the idea that media injects ideas, beliefs and attitudes to the people which usually has a strong influence over people. People have different reactions to the way the media presents ideas through newspapers, radio, films, television etc. An example of the Hypodermic Needle/Syringe Theory is:

I chose American Pie Presents: Beta House (2007) because a study was conducted in 2012. American Pie was one of few movies which had influence on young people. Young people started drinking because of this film and it's acceptance of casual drinking among college kids.


Uses and Gratifications Audience Theory: This theory was theorized by Katz and Bulmer in 1974. This theory includes subsections of reasons as to why we watch films, or TV shows.

1. Surveillance/Information: We watch movies/TV shows to gain information and knowledge regarding society and the world.

Freedom Writers (2007) conveys a strong powerful message of racism.

2. Personal Relationships: Sometimes we watch films to get an understanding on how people interact with one another which helps the audience to reflect in that behaviour and replicate that behaviour in real life with other people.


Love Actually (2003) is a romance comedy that follows the lives of different people who all fall in love in the time of Christmas.

3. Diversion: People watch movies as a procrastination method as it helps to escape the stress and pressures of life. Watching movies also helps to make up for a lack of something in the viewer's life.

4. Personal Identity: Watching films help people to express individuality as well as help one to develop their own personality and identity.

Todorov's Narrative Theory: Philosopher Tzvetan Todorov theorized that all stories went through five stages.

Stage 1 - Equilibrium: Everything is in balanced order and all is calm and peaceful.
Stage 2 - Disruption: The equilibrium is disturbed and all is out of order.
Stage 3- Recognition: Problem is identified and the characters notes the problem.
Stage 4 - Action: Work is made to restore balance and the characters aim to bring back peace.
Stage 5 - Restored Equilibrium: The balance is back and all is once again calm and peaceful


Zootropolis (2016) is a powerful story which deals with racism in a metaphorical sense and it follows the same theory as Todorov's

Propp's Narrative Theory: Propp's theory was based on Russian folklore and he theorized that the characters had a specific role within a story

Propp's Characters:
The hero - Fights the villain, gains prize/weds princess, follows donors advice
The villain - Fights against hero
The princess/prize - Hero's accomplishment at the end but they are unable to attain it due to distraction from evil. Hero can either marry princess or gain prize
The donor - Prepares hero/provides hero an item
The dispatcher - Identifies problem and sends them to the quest
The (magical) helper - helps hero with quest
The prize protector/king - gives task to hero and awards prize/princess




Monty Python and the Holy Grail (1975) is a perfect example of Propp's theory:
The Hero - Sir Bedevere the Wise
The Villain - The Black Knight
The prize - Holy Grail
The Donor - King Arthur
Dispatcher - God (Cutout of W.G.Grace)
The helper(s) - The Knights of the Round Table: Sir Lancelot the Brave, Sir Galahad the Pure and Sir Robin the Not-Quite-So-Brave-As-Sir-Lancelot.
The prize protector - Legendary Black Beast of Aaaaarrrrrrggghhh

Levi-Strauss Narrative Theory: 
Claude Levi-Strauss' theory was that there was a conflict of binary opposites i.e. rich vs poor; old vs young etc.


ET The Extra Terrestrial (1982) is an example of Levi-Strauss' narrative theory for it has kids going against government officials.

Roland Barthes Theory: Roland Barthes theorized that narratives were told through codes. Barthes had two codes which were:

Enigma Code - A puzzle to solve i.e. mystery or detective


Gone Girl (2014) is a mystery thriller that slowly creates more riddles until all is solved at the end.

Action Code - Resolution through action

The Good, the Bad, and the Ugly (1966) is a Western film that is notorious for its showdown scene.

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