Magazine Institutions

In this post I will explore the magazine institutions for the music magazine: Kerrang! I will research where the magazine is distributed; how it is accessed; various media platforms and the publishing houses. An institution is a business company that publishes the magazine on various media platforms.

Kerrang!'s magazine distributor is Bauer Media Group. This is a well established European company that deals with 600 magazines, 400 digital products plus 50 TV and radio stations worldwide. Kerrang!! is one of the magazine's that the Bauer company manages. Kerrang! have a published magazine; radio station with 920,000 listeners; TV Channel that attracts 12,000 viewers and a vast social media platform with over a million followers. These are the cross media platforms that Kerrang! use to distribute their magazine cover.

The audience typically consists of 15-34 year old males and they gain the information via website, TV, Radio, paperback/hardback copy and social media. The Kerrang! homepage offers latest news in rock music as well as including exclusive recent/popular articles of various magazines. The website has a page that shows screenshots of the contents inside the magazine. It advertises an online app for mobile devices like smartphone and tablet and this app costs £22.50 to get all content within Kerrang!

Kerrang! is also popular through social media. Kerrang! has an Instagram, Facebook and Twitter account that also conveys small summaries and teasers as to the content within the magazine. Kerrang! App can be accessed on an iOS and android system and users can buy the app from the Google Play Store or the Apple Store.

Bauer company are also known for publishing Q magazine along with Heat Music Magazine, Empire Film Magazine, KISS Music Magazine and Magic Music Magazine. As well as this they also manage 4Music, Closer and Grazia.